NESTLE Projects
Influencer Marketing
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Objective
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​Increase brand awareness and engagement among moms through influencer activations in social media
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Activities:
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Created campaign briefs for influencers
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Monitored compliance for each KOL's​
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Results:
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Activated 100+ KOL influencers in Luzon, Visayas, and Mindanao
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Work Samples
CRM Email Marketing
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Objective
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Strengthen customer retention and nurture leads via email touchpoints.
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Activities
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​Developed email content and downloadable menu planner for moms
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Coordinated with creative and compliance team and tracked KPIs using analytics tools.
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Result
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Reached 100,000+ moms nationwide
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Social Media Marketing
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Objective:
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​Digitally launch the new Cerelac Nutripuffs snack aside from the infant cereal category
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Activities:
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Led the creation of the product launch via social media platforms
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Coordinated with sales for in-store activations, and monitored sell-out data.
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Result:
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​Contributed to a jump in engagement and sales
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Web & Content Marketing
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Objective:
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​Enhance Cerelac’s online presence through a user-friendly website to educate moms and strengthen brand trust.
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Activities:
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​Update the content (product pages, recipes, nutrition facts, FAQs, parenting tips).
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Regular QA checks for formatting or display issues.
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Result:
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​Improved website traffic
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Strengthened product visibility online, making information more accessible to first-time moms.
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Retail Marketing
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Objective:
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Boost in-store visibility and drive purchase intent through eye-catching point-of-sale materials
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Activities:
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Designed and deployed. the assets (captaincy, wobblers, hangtags)
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Coordinated with sales team to ensure timely installation and visibility compliance.
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Results:
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​Increased Cerelac’s retail presence across nationwide retail doors
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Achieved 100% compliance rate for POSM placements in nationwide stores
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ESTEE LAUDER Projects
Marketing Analysis & Analytics
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Objective:
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​Provide data-driven insights to optimize sales, inventory, and marketing performance.​
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Activities:
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​Utilized PowerBI dashboards to monitor sales and inventory of Estée Lauder, Clinique, and Origins.
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Identified slow-moving SKUs and recommended adjustments to support sell-through.
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Result:
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​Increased reporting efficiency, allowing efficient decision-making
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Trade Marketing
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Objective:
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​Drive sales growth through curated bundle offers tailored for retail partners.
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Activities:
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Aligned bundles with seasonal promotions and consumer preferences for retail distribution
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Coordinated with sales teams to consolidate 100% of skincare beauty line orders for smooth rollout
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Boosted retail sell-in during campaign period.
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Strengthened retailer partnerships through strategic product bundling.
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Social Media Marketing
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Objective:
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Boost awareness on the social media presence of Estee Lauder, Clinique​, and Origins
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Activities:
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Crafted ad copies, hooks, CTA on META
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​planned, designed, and optimized posts
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Adhered to the overall brand guidelines of the skincare beauty line
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Result:
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Increased brand’s digital platform by 15%
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Event Marketing
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Objective:
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Elevate brand visibility and drive direct consumer engagement through experiential marketing.
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Activities:
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Supported planning and execution of Estée Lauder VIP pop-up event.
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Coordinated event logistics, on-site branding, and sampling.
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Result:
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​Strengthened customer-brand connection through immersive experiences.
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